Legal

Privacy.

When you click an outbound link we record the item, artist, your country, device type and a hashed IP. We use it to credit artists for sales and to report aggregate results to brands. We do not sell data on individuals. A store or ticket link takes you to that seller's own site, where their privacy policy applies. The link carries only a tag that credits the artist, never your name or email.

If you follow an artist, we store your email and send one email to confirm. It has a one-click link to unfollow, which deletes your email for that artist. If you tick “Also share my email” when you follow, that artist can download your email address to write to you directly; once they have it, their own privacy terms apply, and unfollowing on truerecs doesn't remove it from their list. Artists and brands who log in do so with a magic link; we store your email and login times.

Emails you ask for. There are no fan accounts. You give us your email for one reason at a time, every email says which, and every one has a one-click link to stop it.

“Tell me when it's cheaper” on a gear page: we store your email, the item, the lowest price we knew when you asked and, if you picked one, the artist to credit. Nothing is sent until you confirm from the first email. Then we email you once, when a store we link to drops the price by 5% or $10, and the alert ends. We only use prices stores give us; we never make one up.
“Tell me when [artist] plays near me” on an artist page: we store your email, the artist, your country and, if you type one, your city. We fill in the country from where your connection comes from, and you can change it before you send. Nothing is sent until you confirm. Then you get an email when that artist adds a show in your country, until you stop it.
“Email me this setup” on an artist page: we send that artist's list to your email once. We don't store your address, only a scrambled code made from it, so we can limit how many setups one address gets and honor “Don't send these to me”. If you tick “Also follow”, that's a normal follow, as above.

Store links in these emails go through truerecs so the artist gets credit for a sale, like the links on the site.

Getting or deleting your data. Fans: every email we send has an unfollow link, and the page it opens has a “Delete my email” button that removes your address from every artist you follow and every price and show alert, and deletes the codes kept for setup emails. Stopping a price or show alert offers the same button. Artists: in your page's Settings, “Download my data” gives you everything you added and what it earned, and “Delete my page and account” deletes your page, what's on it and your login right away. If we still owe you money, we keep your name, payout details and sales records until we've paid what you're owed, up to 12 months, then only the sales records needed for accounting. Those keep your name on past sales and payouts, because we need them for our books and taxes. Copies of the database are kept privately for up to 12 weeks as backups, then deleted. For anything else, write to privacy@truerecs.com.

We count page views to show artists how their page is doing: the page, the site you came from, country, device and a visitor code that changes every day, never your IP address. Pages also load Impact's tracking tag (impact.com, an affiliate network): it lets stores in that network credit truerecs for sales, and it can share visit data with those stores. We also use Cloudflare Web Analytics, which sets no cookies.

Google and YouTube data. If you choose “Verify with YouTube”, we ask Google for read-only access to your YouTube account. We use it once to read your channel's ID, name, handle and subscriber count, and we save only those details to show that your channel is verified. We don't store the access token, and we don't read your videos, comments, playlists, analytics or anything private. You can remove the connection at any time in your truerecs settings, and you can revoke access at myaccount.google.com/permissions. truerecs's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements. YouTube data is also covered by the YouTube Terms of Service and the Google Privacy Policy.

Photos artists add to find what they wear. In their dashboard, artists can add photos of themselves so we can find where to buy what they're wearing (“Shop my outfit”).

Private. The photos are stored privately on our own server, never on the artist's page or any public link. We remove the photo's hidden details (like location) when it arrives.
How they're used. Each photo is read by our service provider Anthropic to list the clothes and accessories in it, and a close-up of each item is looked up with Google Lens through SerpApi to find stores that sell it. The close-up is shared with them through a link that stops working after 15 minutes. Nothing goes on the page until the artist picks it.
How long. We delete each photo and its close-ups 30 days after it was added, or as soon as the artist deletes it. An artist can choose to keep a photo; it then stays private until they delete it or their account. The items they picked stay on their page.

Public-figure gear guides. truerecs writes gear guides about some musicians who don't have a page here (at truerecs.com/guides). They are our own reporting, not the artist's page, and each one says so at the top.

What we keep. The artist's professional name, the Instagram, TikTok or YouTube account they use publicly, the country they're based in, and the instruments, gear and clothing they have used or talked about in public, each with its source. Sometimes one photo from the artist's own press kit or a Creative Commons photo, always credited to its photographer with a link to where it came from. Nothing about health, religion, politics or private life.
Where it comes from. Things the artist published or said in public: their own videos, interviews, live sessions and posts. A person watches or reads the source and writes down what's in it, with the date and a link. We don't download videos, collect images from social apps or copy other gear sites.
Why. It's a legitimate interest in reporting on the tools public figures use in their public work, which fans look for, and it earns truerecs affiliate commissions when fans buy through the paid links. The artist isn't paid and hasn't endorsed anything.
How long. As long as the guide is up. Each guide shows when it was last checked against its sources. When a guide is removed, the items go with it. If the artist claims the guide, it becomes their own page and they decide what stays.
Objecting, corrections and removal. The artist, their manager or label, or anyone else can report an error or ask for removal without signing up, or write to ops@truerecs.com. You can ask us to fix an item, remove the photo or remove the whole guide. We fix or remove within 72 hours.

Questions: privacy@truerecs.com.